02/06/2010

Sex And The C...Cow


OMG!

So, the girlfriend, like, made me sit through Sex And The City 2. A predictable sequel to the predictable first. Though I have to admit, there were some enjoyable moments.

My favourite part was the bit where the Müller cow galloped across the beach to the sound of the seventies - Reo Speedwagon's Can't fight this feeling - realising its dream of being a horse, as a thank you for all the milk that goes into the brand's yogurts.

Incidentally, this cow isn't just any cow. Me calling it the 'Müller cow' isn't fair. Her name is Mary. She's a Friesian cow who has actually always longed to let her inner-stallion run free.

For the first time since its launch on May 24th, I saw VCCP's cinema masterpiece. And although this big screen section of the £9million campaign for Müller's Corner range is also supported by press, online www.thankyoucows.com and even digital escalator panels (on the London Underground), it's by far my pick of the bunch.

It really made me LOL in between the usual drivel-filled, chick-flick trailers that are 'suitable for this audience'.

I really hope that more of the same is Coming Soon from this campaign.

Very a-moo-sing! Five stars.

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