As a big fan of brands who like to do something a bit different, I've always kept an eye out for the Dulux campaigns.
Not content on just boasting about how well their paint goes up, they've recruited top advertising agencies to tell the strengths of their story more creatively.
For example, I particularly liked the take on Desperate Housewives and Ugly Betty for the campaign created by Abbott Mead Vickers BBDO, 'We Know The Colours That Go' in 2006. This saw different colours take on various personalities and couple-up, becoming much more than just a set of swatches.
In fact, swatch it here www.tellyads.com/show_movie.php?filename=TA0025
When the Dulux brand appointed Euro RSCG in 2009 to handle their global advertising, it was obvious that Abbott Mead Vickers BBDO - Dulux's long-standing agency since 1996 - had left huge cans of paint to fill.
Did this affect them? No chance. If it did, it was a more than positive affect. They started work immediately and the result is their superb 'Let's Colour' campaign.
Along with the agency, a huge team boasting a variety of different characters, from Dulux executives to keen bloggers, travelled the world creating a 'colour movement' that challenged communities to brighten up parts of their cities, everywhere.
Rejuvenating areas of urban decay such as multi-story car parks and other lifeless concrete, locals were partnered and helped to turn depression into beauty. It's such a fantastic and rewarding campaign.
Watch a Director's Cut of the quite moving story here http://www.youtube.com/watch?v=uPpMWaSPt-s&feature=player_embedded
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