Now that World Cup domination of the commercial break is in full swing, I thought I'd juggle watching the opening game with blogging about the hilarious TV spot for Freeview HD.
The £12 million campaign 'Tiny Streaker' has been produced by 18 Feet & Rising.
The TV spot breaks during the World Cup matches - including the last break before South Africa kicked-off against Mexico.
It shows a tiny Londoner with a scroll-like beard convincing us that this will be his World Cup, as he takes advantage of Freeview HD using it as an excuse to strip and streak, and get involved in the not-so-beautiful-anymore game - all to the sound of 80s club classic 'Safety Dance', by Men Without Hats.
This passionate character has already launched online, unbranded, appearing seemingly unannounced on football fan sites.
The campaign really doesn't take itself too seriously, which is great. It's just a bit of fun that will compete with every other South Africa-inspired campaign this summer.
See it in all it's naked glory here http://www.campaignlive.co.uk/theWork/news/1004678
And you can follow the Tiny Streaker via his blog and see how his character is developed further here www.tinystreaker.com
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