Part One of...

Do you know when you see and ad, right, and it's kind of average, yeah, but then there's, like, a flash of brilliance?

Well, I do. And certainly more often than not.

So to show my appreciation to these bits of brilliance, I thought I'd introduce this new feature to my blog - starting with a couple of campaigns that just about caught my eye.

The first is the TV spot for Anchor's 'Made by Cows' campaign, by agency Clemmow Hornby Inge Ltd.

Why do I think it's average? To be honest, it's really well put together and superbly directed, but nothing we haven't seen before. Animals replacing humans in the work force. However, about half way through this ad, Clemmow Hornby Inge Ltd absolutely nailed it. What wasn't overly unique became creative genius in a split second.

As the Anchor cows 'worked their shifts', one cow ventured over to a vending machine on its break, selecting a snack from the choices of grass turf. As it dropped off the shelf, I thought 'bang!' Brilliant.

Spot it here http://www.visit4info.com/advert/Cows-To-Work-Anchor-Butter-Range/84196

The second average ad with a brilliant bit is again a TV spot, this time for I Can't Believe It's Not Butter's 'Now Even More Buttery' campaign.

Oi, Rob, why is this average? I'll tell you why.

It's kind of predictable and straight forward, but at the same time, quite nicely done. It didn't make me think, "wow, that's a really well-worked piece of advertising", though it did raise a smile.

The idea? 'I Can't Believe I Can't Believe It's Not Butter Is Better' - a possible new, longer name for the product which, in turn, makes other things associated with the brand appear 'longer' than they originally were. For example, a delivery van becomes a longer delivery van, POS becomes a bigger POS etc, etc.

The bit of brilliance was another example of this exaggerated approach. As a team of footballers begin to make their way from the tunnel to the pitch, the manager is making them untuck their shirts, so that the sponsor can be seen in full.

The sponsor, I Can't Believe I Can't Believe It's Not Butter Is Better, is too long to fit on their chests, so they end up struggling to run as their shirts are literally down to their ankles.

I thought this was a bit different to the obvious exaggerations, and a really nice inclusion.

Try it on here http://www.visit4info.com/advert/Now-Even-More-Buttery-I-Cant-Believe-Its-Not-Butter/84789

So there you have it, the first of my new Average Ads with Brilliant Bits features. Of course, feel free to suggest any more examples of this that you may come across

Until next time, enjoy the commercial breaks!