We've seen some bonza campaigns for the Foster's brand in recent years - more notably M&C Saatchi's 'Super Chilled' executions - and the new 'Good Call' campaign is no exception.
After beating previous incumbent M&C Saatchi and one of my favourtite agencies, Fallon, to the £7m account in April, 'Good Call' is the first execution from winners Adam & Eve.
Perhaps predictably, this new campaign plays on the so-well-documented, assumed Australian 'laid back' attitude to life, but approaches it in such a way that it instantly stands out as classic Foster's advertising, instead of more of the same.
Not an easy thing to achieve, but Adam & Eve have really delivered.
We are introduced to Dan and Brad. Two chilled-out Aussie blokes relaxing in their beach shack, giving advice to callers in the UK who have found themselves in social dilemmas.
In this particular 'dilemma', the caller is concerned that his girlfriend may end up looking like her mum. He is quickly calmed down and assured that while this could be the case, it's important not to worry about the future and he should just enjoy 'the now'.
Great advice, added to by suggesting that there's always a chance she could "turn out to be a Vorderman".
The caller soon cheers up and stops panicking. No worries.
Get it down you here http://www.visit4info.com/advert/Good-Call-for-Beach-Advice-Fosters-Lager/85130
I can't wait to see what Adam & Eve come up with for the next installment of this campaign.
If this is anything to go by, it'll be a ripper!
No comments:
Post a Comment